Help your prospects skip asking “Should I buy something at all?” right into “How should I work with this amazing consultant?” You’ll get a blueprint for applying this pitching concept and will walk away ready to give it a try.

I live in a self-employed household - I’ve been working independently since 2017 as a brand and content strategist. My husband Joe, since early 2020 (just pre-pandemic!) as an independent developer. We share an LLC, in fact.

(Our toddler Duke is self employed in trying to press ALL the little round things he perceives to be buttons.)

In our time working independently, we’ve each experimented with and grown various forms of revenue.

We’ve listed them below, with some thoughts on what has worked and what hasn’t for each.

As a freelance writer, you bring your unique super powers to each piece you create. That’s why clients hire you — they need your research chops, your adaptable writing style, and your creativity to bring their ideas to life.

Here’s the conundrum: There’s little-to-no control over what you’re creating, and why.

It’s only natural to want a say in which ideas the client moves forward with. You want to help them create a content game plan that makes sense for their business.

Think of it this way. If you’re bringing a dish to a dinner party, you’d want to connect with the host on what they envision the menu looks like. No one wants to bring fajitas to sushi night.

This is strategic thinking. This is content strategy.

As an independent content strategist, I help clients identify the best approach to content for their business. In other words, I help them build their content strategy.

Yes, these content strategies are critical.

But the roadmaps that come after? Those are what make my projects so valuable to clients.

That’s because a client’s first thought after seeing a content strategy is, “This is great. Now how exactly do we DO it?”

This is the moment where all that hard strategic work comes to fruition. It’s time to activate and get started creating content!

Having that content plan will give most teams a big sigh of relief — they’ll know what to expect and when to expect it.

Here’s my comprehensive overview to building a content roadmap below.

One of the biggest questions I hear content consultants ask: How do I create a content strategy that is actionable, helpful, and of high value to my clients?

So I’m paying it forward and sharing my learnings over my 10+ years in content strategy, the last four of which have been working as an independent consultant. Here’s an overview of how to create a freelance content strategy for your clients.

I’ve developed a content strategy framework for high-growth startups over my time consulting. This article documents that framework. It’s best for scaling companies, but anyone can use it! Read more to learn:

• How I define content and a content strategy for startups

• Why a content strategy makes your life so much easier

• The 3 content strategy deliverables I recommend

Your content marketing machine needs content at each stage of the B2B marketing funnel:

• Top: Grows awareness and increases your brand at the top of the funnel

• Middle: Encourages consideration of your company at the middle of the funnel

• Bottom: Encourages decision among prospects at the bottom of the funnel

• Bottom: Encourages engagement among customers at the bottom of the funnel

This article walks through the types of content to create at each stage.

As a content marketing consultant or freelancer, does any of this sound familiar to you?

"I want to make more money freelancing, but I'm not sure what I should do to increase my prices."

"I know my services are worth more than a couple hundred bucks at a time! But I'm not sure how to sell that with confidence."

"I'm tired of doing small, one-off projects that don't use my skills or pay very well. I want to pitch bigger projects that really reflect my worth."

If any of this resonates, I feel you.

To cut to the chase: If you’re a freelancer looking to empower yourself and your business with a stronger content strategy offering, look no further. I’ve created a free week-long email course on delivering 5-digit content strategies to clients.