THE CONTENT STRATEGY NEWSLETTER
Get weekly insights on selling, building, and delivering content
strategies as an independent consultant.
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Reframing content strategy to today’s panicked businesses
March 26, 2023
Creative ways to structure content strategy engagements
March 19, 2023
Rapid-fire answers from my Zoom office hours
March 5, 2023
When does a company need a content strategy?
February 26, 2023
My go-to resources for all things content
February 12, 2023
Why we shouldn’t do it all as content strategists [no link]
February 5, 2023
How I create and run content strategy workshops
January 29, 2023
Here are the tools I use as a content strategy consultant
January 22, 2023
Kicking off the new year with new clients: A week in the life of a content strategist
January 15, 2023
Rapid-style FAQs: Landing content strategy work, including how to speak to to the value of strategy work
January 8, 2023
The mantras I’m committing to in 2023
December 18, 2022
The difference between selling projects as a writer versus as a strategist
December 11, 2022
Ready to sell content strategy in 2023? [no link]
December 4, 2022
Finding the topics that will resonate most with content pillars
November 27, 2022
What projects would you pitch in 2023 if you had a safety net? [no link]
November 20, 2022
A week as a content strategist: Tactics for retainer clients
November 13, 2022
Revisiting some content strategy resources [no link]
November 6, 2022
Simplify your deep thinking process
October 30, 2022
How do you know if your content strategy is successful?
October 23, 2022
Here’s what it takes to become a content strategist [no link]
October 16, 2022
Pitch the value of your content strategy, not the deliverables
October 9, 2022
How to acquire content strategy clients early on
October 2, 2022
What to do when a prospect doesn’t know what they want?
September 25, 2022
Join my office hours on acing the client conversation [no link]
September 18, 2022
How to build a competitive analysis for your content strategy
September 11, 2022
Real talk: Imposter syndrome as a content strategist
September 4, 2022
What are the ghost deliverables in your proposals?
August 28, 2022
Your FAQs: Building content strategy proposals
August 21, 2022
Pitching content strategy: How to move straight to “yes”
August 14, 2022